The trending delulu on contemporary social media is: “How to build a personal brand?”
Beware of this.
Before the age of AI, success came with a formula. Someone did something authentic, it worked and the world copied the outer layer of it. People learned to fake themselves for outcomes, then mistook outcomes for happiness.
That era is over.
Parroting will not work anymore, because AI can do it more flawlessly than humans and everyone has access to it.
Today, “building a personal brand” often means: mimicking what magnetizes money, fame and success, then engineering a self that can sell. The art of method faking.
Instead, discover your authenticity, draft a vision and meticulously reflect it in your work and life. Even if it doesn’t bring overnight success, you will still attract the right partners, clients, projects and fellowship. What you reflect from truth will outlive you as your legacy.
But how will you know whether you are reflecting your authenticity or performing an image that doesn’t exist?
The REAL YOU feels like flow. The FAKE YOU feels like performance.
— SCD Balaji
