Having: The million-dollar question of every founder is, “To have good sales, profit and fame, what should I do?
Doing: A marketing campaign that matches market trends and consumer needs. The intent? To convince. To force. To trap. To influence. Project a brand image that need not be real, as long as it sells.
Being: A good brand identity should be designed to justify the marketing campaign and build trust.
They run the business until inquiries, conversions and profits flow; once it stops, they switch to another business and apply the same process… Most entrepreneurs believe this is the responsible and ethical way of running a business.
But there is another way, quieter, slower and far more honest. Most genuine visionaries choose the path of Being → Doing → Having.
Stay true to core values and vision. Reflect it in the branding. Live it through the business. Find the right people, then responsibly articulate and educate about your service or product as an offering. Serve them with devotion, as you are committed to. Showcase to the world how beings have benefited from the brand.
To say Spiritually, "Be who you are. Do what you are meant to do. What is yours will always find you.”
— SCD Balaji
