Thirukkural Calendar in Neo Bengal Folk Art

JC Residency’s founder, an ardent admirer of Neo Bengal Folk Art, envisioned a unique and culturally resonant 2025 calendar featuring 12 bespoke illustrations inspired by Thirukkural. Given the ambitious scope and timeline, SCD Balaji proposed an exceptional alternative: entrusting the project to an equally proficient artist and Artpreneur Online Program alumnus, Vinodhini N Durai, founder of Pastelwand Studios. Vinodhini’s expertise in Neo Bengal Folk Art, coupled with her professional finesse and dedication, made her the perfect candidate to bring this vision to life. Her involvement ensured the project’s seamless execution, maintaining Atma Studios’ standard of excellence while delivering a fresh and inspired interpretation. • Creative Direction: SCD Balaji, Atma Studios • Illustrations: Vinodhini N Durai, Pastelwand Studios

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