SCD Balaji, an educator and an Artpreneur, has been in the industry for 15 years. During the course of time, he has created over 500 character designs for various industries like publication, merchandise, animation, blogs, etc.
It is important for one to understand the difference between a character and a character design. Character is a person/other being/object that is often used to convey an idea. Character design involves the process of creating a concept and an artwork for a character from scratch. This means, one would have to open up their imagination, revisit childhood memories and come up with a beautiful idea, which would then turn into a character.
Character design would be incomplete without rapid sketching and figurine sketching. Rapid sketching is an exercise that aids the hand to move quickly, sketching any subject one has in front of them. It is usually done freehand and covers the basic outline of the subject. It does not go into the nuances or fine-detailing of the subject. This renders an imperfect yet perfect finish to the sketch.
With rapid sketching and figurine sketching, the artist is nearly-ready to start his/her character design journey. The artist would have to decide on the character, its appearance and the traits it would have. This also includes a description of what the character would wear – a superhero suit or a pretty smile, that’s left to the imagination of the artist! Bringing a character to life is very much like narrating a story or reading a book.
Figurine sketching is a concept that is closely associated with character design. Under this, a set of figurines (toys and action figures) are taken as subject. The artist is required to focus on the figurines and create its near-perfect impression on paper. Here, the artist would draw the front pose, the side pose, the 3/4th pose and the back pose of the figurine.
Once the artist freezes a character, he/she would create a doodle of the same. Post this, the artist would work on a character sheet or a model sheet, which is similar to the figurine sketching, i.e., the artist would create the front pose, back pose, side pose and the 3/4th pose for the character. This will help the artist to understand how the character would appear.
After working on the character sheet, the artist would work on an expression sheet. Just like humans, characters are capable of conveying a wide variety of emotions. This sheet will help the artist to create a set of expressions for the character. This can include expressions like anger, joy, sorrow, pain, etc. 
After completing the above stages, an artist is ready to create an entire universe based on the character/characters sketched by him/her. The character can be used in comics, movies, games, blogs, merchandise, greeting cards, invitations, etc.
Character Design is open for people from the IT industry, to discover new avenues. It is for people in general, to create and express ideas on social media. Students in the 10th grade, engineering and visual communications can also explore the idea of character design. Publishers and writers can make use of character design to take their business to the next level. Graphic designers can also take up character design to create some impactful characters. Other people who conduct workshops can also try their hand at character design, so they can share this knowledge with many around.
In a nutshell, character design is meant for anyone and everyone with an imagination and an immense level of curiosity!
Program Structure
Day 1:
1. 09:00 - 10:30 - How to Build your Personal Brand ?
2. 10:30 - 11:00 - Tea Break
3. 11:00 - 12:30 - What is Character Design ? Moodboard
4. 12:30 - 13:00 - Character Sheet / Model Sheet
5. 13:00 - 14:00 - Lunch
6. 14:00 - 14:30 - Live Rapid Sketching
7. 14:30 - 15:30 - Anatomy Drawing Techniques
8. 15:30 - 17:00 - Drawing with Figurines
9. 17:00 Windup, Tea & Q&A - 18:00 - Time Travel Sadhanas
Day 2:
1. 09:00 - 10:30 - SCD Balaji’s Character Design Case Studies
2. 10:30 - 11:00 - Tea Break
3. 11:00 - 12:00 - Character Design: Script
4. 12:00 - 13:00 - Character Design: Rough Doodles
5. 13:00 - 14:00 - Lunch
6. 14:00 - 15:00 - Character Design: Rendering
7. 15:00 - 17:00 - Character Design: Style, Character, Model, Expression, Action Sheet.
8. 17:00 Windup, Tea & Q&A - 18:00
Tools: Pencil, Paper and Pen
For More details regarding program, Please Contact
Mr Ajithkumar

Program Co-ordinator
Team SCD Balaji Art

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